How to Change a Product’s Price in ClickFunnels

Learn how to add a price or change an existing price for your products in ClickFunnels 2.0.

Published Categorized as Apps & How-to's

You’re here reading this, which is telling me three things: One, you’ve built your website (or sales funnels) with ClickFunnels 2.0. Two, you’ve already created one or more products in it. Three, you want to know how you can change their price.

Well, then, let’s not keep you waiting! In this tutorial, I’ll show you exactly how to change a product’s price in ClickFunnels — in plain English, step by step, and with screenshots, so you can follow along.

The Two Ways to Update a Price in ClickFunnels

In ClickFunnels 2.0, one product can have many prices, allowing you to sell that product at a different price in different funnels. If you want to update a product’s price, this means that you have two options.

Option 1 is to edit a product’s existing price. As soon as you save it, the change will be reflected in all funnels that list that product with this price.

Option 2 is to create a new price for your product. Customers won’t be able to buy that product for that price until you (A) list the product for that price in a funnel or (B) make that price the price that’s visible in your Store and Customer Center.

One product can only have one visible price — the price that customers see when they visit your Store or when they explore your products within the Customer Center. You can set any price as the visible price (you’ll see how to do that in the guide below).

Changing a Product’s Existing Price in ClickFunnels

Follow the steps in the guide below to change a product’s existing price in your ClickFunnels 2.0 workspace.

Step 1: Fire up your browser, go to, and sign into your ClickFunnels 2.0 account.

Step 2: Open the workspace for your site, then switch to the “Products” tab from the left sidebar.

Step 3: Find your product by the name and click on it to open the editor.

Step 4: Scroll down to where you want to edit the product’s price. Click on the price.

Step 5: Edit the price to your liking.

Step 6: Don’t forget to hit the “Save” button in the lower-right corner of the browser window.

You’re all set!

Now, your product’s price will be changed on all pages where it’s used (store, customer center, funnels…).

Adding a New Product Price in ClickFunnels

Follow the steps in the guide below to add a new price for an existing product in your ClickFunnels 2.0 workspace. Once you’ve added this price to your product, you can sell it for that price in your store, customer center, and funnels.

Step 1: Fire up your web browser, go to, and sign into your ClickFunnels 2.0 account.

Step 2: Open your website’s workspace and go to the “Products” tab.

Step 3: Click on the name of the product whose price you want to change.

Step 4: Wait for the product editor to load. Scroll down to where it says, “Pricing,” then click on the blue “Add price” link.

Step 5: Indicate if this is a one-time purchase or a subscription plan.

Step 6: Enter your product’s new price in the “Amount” field.

Step 7 (Optional): If your product is on sale, enter its non-discounted price in the “Compare at amount” field.

Step 8 (Optional): Enter your product’s price name. This is what customers see at checkout. For example, “My Product Christmas Bundle.”

Step 9 (Optional): Enter your product’s unit cost for analytics purposes.

Step 10 (Optional): Choose whether you want to make the price visible. If you do, customers will be able to buy your product for that price from within your site’s Store and Customer Center. If you don’t, you can sell that product for this price in your funnels, and customers won’t be able to buy it for this price anywhere else.

Step 11: Click on the black “Save” button in the lower-right corner of the browser window.

It’s important to note that if you already have a visible price for your product, you’ll need to hit the “Discard” button, uncheck the checkbox where it says, “Visible,” then repeat the steps again.

By Dim Nikov

Editor of Maker's Aid. Part programmer, part marketer. Making things on the web and helping others do the same since the 2000s. Yes, I had Friendster and Myspace.

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