How to Add Google Tag Manager to ClickFunnels 2.0

So you want to add a Google Tag Manager container to your ClickFunnels site? This tutorial will show you how!

Published Categorized as Apps & How-to's

Need to add Meta pixels or Google Ads tags to your ClickFunnels 2.0 site? Or maybe you want to do some tagging and set up custom events in Google Analytics? Whatever the case that brought you here, adding a Google Tag Manager container to your ClickFunnels site is the way to go.

And if you’re not quite sure how to do that, don’t worry. As always, we’ve got you covered. This tutorial will show you exactly how to get your GTM container code and add it to your ClickFunnels site — step by step, with screenshots, and without the B.S.

Adding Google Tag Manager to Your ClickFunnels Site

This tutorial is divided into two parts. Part 1 shows you how to get the GTM container code from the Google Tag Manager workspace for your container. Part 2, on the other hand, shows you how to add it to your ClickFunnels site.

Part 1: Get the GTM Container Code

Step 1: Go to and sign in with your Google account.

Step 2: Open the GTM container that you want to add to ClickFunnels. If you don’t have one already, create it.

Step 3: Once you’re in the workspace for your GTM container, go to the “Admin” tab from the navigation bar at the top.

Step 4: Click on “Install Google Tag Manager.”

Step 5: Copy the first code snippet, the one that’s supposed to go as high in the <head> of the page as possible. (You won’t need the second tag for 99% of your site’s visitors, and ClickFunnels doesn’t allow you to insert it where it’s supposed to go anyway.)

Part 2: Add the Code to Your ClickFunnels Site

Step 1: Go to and sign in with your ClickFunnels account.

Step 2: Open your site’s workspace, then go to the “Site & Funnels” tab.

Step 3: Click on the icon with the three dots, the one next to the “Preview” and “Customize” buttons where your site’s theme is.

Step 4: Click on “Site settings.”

Step 5: Wait for the site settings page to load, then scroll down to “Tracking codes.” Paste the GTM container code into the “Head Code” input field.

Step 6: Scroll all the way down to the bottom of the page and click on “Update site” to save your changes.

You’re all set!

That’s all there really is to it.

You can now open your ClickFunnels site in Google Tag Manager’s preview mode to verify that the GTM container is live.

By Dim Nikov

Editor of Maker's Aid. Part programmer, part marketer. Making things on the web and helping others do the same since the 2000s. Yes, I had Friendster and Myspace.

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