ClickFunnels is a powerful piece of software for building sales funnels. With it, your ads, email messages, and social media posts are funneled into landing page sequences designed to turn visitors into buyers.
If you sell products, services, or memberships online, ClickFunnels is an indispensable tool that can help you squeeze more revenue out of your traffic through funnels and pages optimized for high conversion rates.
I know because my business partners and I have been using ClickFunnels to sell books, courses, and digital downloadables for years (and we’re not planning to move away from it any time soon; it’s as legit of a tool as they come).
But how much will it set you back? And which plan should you go for?
ClickFunnels has three pricing plans: ClickFunnels at $97/month, ClickFunnels Platinum at $297/month, and Two Comma Club at $2,497/month. There’s a free 14-day trial, and users who pay annually get two months free.
ClickFunnels’ pricing plans are generally straightforward, and—apart from the limitations clearly stated on the pricing plans page—there are few catches for you to worry about.
As you’re reading through the pricing page, though, one thing to keep in mind is that ClickFunnels doesn’t promote its free 14-day trial and annual discount as much as you’d expect it to. Until you sign up for an account, there isn’t much mention of either.
Also, if there’s one thing that the founder of ClickFunnels, Russel Brunson, and his team are exceptionally good at, it’s at enticing you to spend more and more (a skill they teach to all ClickFunnels users in their courses).
So, every now and then, you can expect to get skilfully tempted to upgrade your subscription plan and get access to an exclusive training or two. Throughout the years, ClickFunnels has been building up an ever-growing library of training courses and webinar recordings.
Direct vs. Indirect Cost
When it comes to the total cost of ownership of ClickFunnels, there’s the price you have to pay to get a subscription (the direct cost), and then there’s the price of everything else you’ll need to make it work (the indirect cost).
The indirect cost includes all of the digital assets (think of domain names, funnel templates, stock media), marketing activities (email campaigns, ad campaigns), and access to know-how (courses, memberships) to make your funnels profitable.
This is why, in the remainder of this post, we’ll take a deeper dive into each of ClickFunnels’ subscription plans—so that you can choose which is the best one for you—as well as some of the complementary products and services you’ll probably need to bring your funnels to life.
ClickFunnels Plan ($97/month)
The $97/month plan, forthrightly called ClickFunnels, allows you to have up to 20 active funnels with 100 pages in your account, which you can connect to no more than three domain names (for example, yoursite.com) and three payment gateways (such as Stripe, PayPal, and others).
You can also add one sub-user—be it your business partner or a freelancer whom you’re working with—to give them the rights to create, update, archive, or delete funnels and pages within your account.
As much as ClickFunnels wants to upsell you to one of its higher-priced plans from day one, there’s a high chance that, in your first year or two of using the tool, the cheapest plan will have everything of you need (and nothing of what you don’t).
For example, 20 funnels and 100 pages may not sound like all that much at first glance. Considering that this is the equivalent of 20 mini-sites with five sequenced landing pages each, the picture suddenly looks different.
The same comment applies to the limitation on payment gateways. Though you’re only allowed to connect three gateways at a time, 99.9% of the time, you’re likely to be good with having just two: Stripe and PayPal.
For gateway number three, you can choose from any of ClickFunnels’ remaining out-of-the-box integrations with payment processors such as Recurly, NMI, Keap, Easy Pay Direct, ClickBank, JVZoo, WarriorPlus, and others.
In terms of the total cost of ownership, the ClickFunnels plan will cost you $1,164/year, or $3,492 over the course of three years.
ClickFunnels Premium Plan ($297/month)
The $297/month plan, called ClickFunnels Platinum, gives you an unlimited number of funnels and pages within them, letting you connect a total of nine addon domains and nine payment gateways to your account.
The plan, which will set you back roughly three times more than its cheaper counterpart, also gives you the ability to add three times more sub-users (that’s three sub-users in total) to manage your account’s funnels and pages.
The software company’s selling point for its ClickFunnels Platinum plan is that it gives you access to Follow-up Funnels: a feature that lets you send series of emails to your leads that build trust by educating them, then turn them into paying customers by giving them limited-time offers.
Additionally, you get access to Funnel Flix Platinum: additional courses and training modules on all things marketing, sales, funnels, copywriting, and conversion rate optimization (CRO). Some of these courses can really help you make the most of ClickFunnels. Others are on mindset or strategy, so, in all honesty, they’re less practical.
The Platinum plan is best for small businesses and agencies that want to make the most of ClickFunnels for themselves or for their clients without necessarily breaking the bank.
In terms of the total cost of ownership, the ClickFunnels Premium plan will cost you $3,564/year, or $10,692 over the course of three years.
It’s expensive, I know. For example, Leadpages’s comparable plan, Leadpages Advanced, which costs $321/month when billed monthly and $239/month billed annually, limits you to hosting no more than 50 sites and having no more than 5 sub-accounts.
Two Comma Club Plan ($2,497/month)
The name says it all: unless you’re bringing in at least $1,000,000/year in revenue from your funnels, you’re not likely to need this plan.
At $2,497/month, the total cost of ownership for the Two Comma Club plan is $29,964/year (about as much as you’d spend on a new Honda Civic), or $89,892 over the course of three years.
Also, it’s called a club for a reason. Even if you’ve crossed the million-dollar mark with a funnel and you’re willing to spend this much money on upgrading your membership plan, you need to apply for it, and you’ll go through a vetting process, paying a $250 application fee.
Clearly, this is a pricing pan for a select few ClickFunnels subscribers who’ve absolutely nailed their funnels, investing hundreds of thousands of dollars in ads per year and bringing in millions of dollars of revenue from selling products or memberships as a result.
Two Comma Club subscribers can create unlimited funnels and pages, host them on up to 27 domains, and add 10 sub-users to your account.
Some of the other bonuses include a special “Nail It” funnel and monthly “Momentum” events that, much like a mastermind, connect you to fellow Two Comma Club members and help you grow your revenue even more.
The Cost of Other Things You’ll Need
Whichever plan you go for, you’ll need at least one domain name, like yoursite.com, for your funnels. Depending on your country and currency, most registrars, like GoDaddy and Namecheap, will sell you a .com domain name for $10/year and renew it for $15/year.
To make money from your funnels, you need to send visitors to their pages in the first place. Unless you have a popular website or an email list with hundreds of thousands of subscribers, you’ll probably need to buy ads on Google, Facebook, and/or Instagram.
When it comes to exactly how much you need to spend on buying ads to make money from a funnel, everyone will tell you a different amount.
But the general rule of thumb is that if your product costs $10, your ads are targeted to an audience with buyer’s intent, and the visuals and copy on them are good at making them come to your funnel, you should expect to spend almost as much (anywhere around $8-9) to make one sale, yielding 10% to 20% profit.
Those who’ve never bought ads have two ways to learn: through trial and error, which I don’t really recommend, or by purchasing a course or two. Good courses on ads are pricey, but they can save you time and wasted money by teaching you how to target ads, design creatives, and write copy that works to begin with.
Unless you’re good at design and willing to assemble a funnel from scratch yourself, you’ll probably end up using one of ClickFunnels’ free funnel templates. In case you find them ugly—as some people do—you can expect to spend anywhere from $35 to $75 on templates made by professional designers.