Whether you’re an ad buyer, a marketer, or a website owner, there’s a lot to love about Google Analytics.
With Google Analytics, you can understand which paid, earned, and owned media channels bring visitors to your website, which pages engage them, and which ones make them churn.
But if you’re new to Google’s analytics tool, you may be wondering: Do you absolutely have to have a Google account to be able to use it? Well, let’s just say it’s good that you stopped by here because we at Maker’s Aid have got you covered as usual.
To find out the answer, read on.
Is a Google Account Needed for Google Analytics?
Yes, you need to have a Google account to access and use Google Analytics. You also need to be logged into the account and have the required permissions for the Google Analytics property in question.
If you don’t have a Google account, you can create one by visiting accounts.google.com/signup in your browser. You can create a Google account with or without a Gmail email address.
For example, if you work in an agency, you can create a Google account with your email firstname.lastname@example.org to access and use Google Analytics.
Do You Need Gmail for Google Analytics?
You can access and use Google Analytics if you have a Google account with a Gmail email address. However, you don’t necessarily need to have one in order to do so.
Not everyone knows that you can still use Google’s popular web analytics tool (as well as the rest of the tools in the Google Marketing Platform) if you have a Google account with a non-Gmail email address.
A Google account without a Gmail email address is as it sounds. Basically, you can log in to your Google account and use all Google services—you just don’t have a Gmail inbox. This is a great option for those with work email addresses.
Is a Google Analytics Account Free?
In general, Google Analytics is free to use. However, Google also offers an enterprise version for agencies and large corporations, called Google Analytics 360. Prices start at $150,000 per year.
Google Analytics 360 offers a number of benefits for enterprise use cases, including integration of your Google Analytics data with the search giant’s fully-fledged data warehouse, Google BigQuery.
Other benefits of Google Analytics 360 include roll-up reporting, custom funnels, and a 100,000,000 session sampling mark compared to 500,000 sessions in the free version of Google Analytics.
You need to be signed into a Google account, with or without a Gmail email address, if you want to access and use Google Analytics.