We rounded up—and visualized—the best-performing sizes for display ads in 2024.
Whether you’re an advertiser who wants to check out the latest and greatest mobile and computer display ad sizes, or a publisher looking to make sure that the right placeholders are set up on their website, read on.
These are the most common ad formats for mobile devices and computers:
![Display ad sizes for computers and mobile devices](https://makersaid.com/wp-content/uploads/2022/06/display-ad-sizes-1024x551.png)
And here they are presented in a table:
Device | Shape | Dimensions | Size |
---|---|---|---|
Mobile | Rectangular | 320 x 100 px | < 150 kb |
Mobile | Rectangular | 320 x 50 px | < 150 kb |
Mobile | Rectangular | 300 x 200 px | < 150 kb |
Mobile | Rectangular | 300 x 100 px | < 150 kb |
Mobile | Rectangular | 300 x 50 px | < 150 kb |
Mobile | Square | 250 x 250 px | < 150 kb |
Mobile | Square | 200 x 200 px | < 150 kb |
Computer | Horizontal | 970 x 90 px | < 150 kb |
Computer | Horizontal | 728 x 90 px | < 150 kb |
Computer | Horizontal | 468 x 60 px | < 150 kb |
Computer | Vertical | 300 x 600 px | < 150 kb |
Computer | Vertical | 160 x 600 px | < 150 kb |
Computer | Vertical | 120 x 600 px | < 150 kb |
Computer | Rectangular | 336 x 280 px | < 150 kb |
Computer | Rectangular | 300 x 250 px | < 150 kb |
Ads come in all shapes and forms. However, as you can see from the table above, all your ads must have a size of less than 150 kb.
This is because Google Ads currently has a file size limit of 150 kb for image and HTML5 ads. You can find more information about this limit here.
Display Ad Sizes for Mobile Devices
![Mobile display ad sizes](https://makersaid.com/wp-content/uploads/2022/06/mobile-display-ad-sizes-1024x683.png)
The most common display ad sizes for mobile devices are:
- Rectangular
- 320 x 100 px
- 320 x 50 px
- 300 x 200 px
- 300 x 100 px
- 300 x 50 px
- Square
- 250 x 250 px
- 200 x 200 px
Scroll down to see each of them in action.
320 x 100 (Large Mobile Banner)
![Example for a 320 x 100 ad banner](https://makersaid.com/wp-content/uploads/2022/06/320x100.png)
320 x 50 (Mobile Leaderboard)
![Example for a 320 x 50 ad banner](https://makersaid.com/wp-content/uploads/2022/06/320x50.png)
300 x 200
![Example for a 300 x 200 ad banner](https://makersaid.com/wp-content/uploads/2022/06/300x200.png)
300 x 100
![Example for a 300 x 100 ad banner](https://makersaid.com/wp-content/uploads/2022/06/300x100.png)
300 x 50
![Example for a 300 x 50 ad banner](https://makersaid.com/wp-content/uploads/2022/06/300x50.png)
250 x 250 (Square)
![Example for a 250 x 250 ad banner](https://makersaid.com/wp-content/uploads/2022/06/250x250.png)
200 x 200 (Small Square)
![Example for a 200 x 200 ad banner](https://makersaid.com/wp-content/uploads/2022/06/200x200.png)
Display Ad Sizes for Computers
![Computer display ad sizes](https://makersaid.com/wp-content/uploads/2022/06/computer-display-ad-sizes-1024x1024.png)
The most common display ad sizes for computers, desktop or laptop, are:
- Horizontal
- 970 x 90 px
- 728 x 90 px
- 468 x 60 px
- Vertical
- 300 x 600 px
- 160 x 600 px
- 120 x 600 px
- Rectangular
- 336 x 280 px
- 300 x 250 px
Scroll down to see each of them in action.
970 x 90 (Large Leaderboard)
![Example for a 970 x 90 ad banner](https://makersaid.com/wp-content/uploads/2022/06/970x90-1024x512.png)
728 x 90 (Leaderboard)
![Example for a 728 x 90 ad banner](https://makersaid.com/wp-content/uploads/2022/06/728x90-1024x512.png)
468 x 60 (Main Banner)
![Example for a 468 x 60 ad banner](https://makersaid.com/wp-content/uploads/2022/06/468x60-1024x512.png)
300 x 600 (Half Page)
![Example for a 300 x 600 ad banner](https://makersaid.com/wp-content/uploads/2022/06/300x600.png)
160 x 600 (Wide Skyscraper)
![Example for a 160 x 600 ad banner](https://makersaid.com/wp-content/uploads/2022/06/160x600-1.png)
120 x 600 (Skyscraper)
![Example for a 120 x 600 ad banner](https://makersaid.com/wp-content/uploads/2022/06/120x600.png)
336 x 280 (Large Rectangle)
![Example for a 336 x 280 ad banner](https://makersaid.com/wp-content/uploads/2022/06/336x280.png)
300 x 250 (Medium Rectangle)
![Example for a 300 x 250 ad banner](https://makersaid.com/wp-content/uploads/2022/06/300x250.png)
Which Display Ad Sizes Perform the Best?
According to Google, the following display ad sizes perform the best: the 300 x 250 medium rectangle, the 336 x 280 large rectangle, the 728 x 90 leaderboard, the 300 x 600 half-page, and the 320 x 100 large mobile banner. (All sizes are in pixels.)
For you as an advertiser, this means you should consider these ad sizes for your campaigns. Considering that 51.4% of internet traffic came from mobile devices in 2021, you should use as many mobile-friendly ad sizes as possible.
For you as a publisher, this means that you should make sure that there are enough placeholders for these top-performing ad sizes on your pages so that advertisers can bid for ads on them and increase your revenue.